Services

 
The Inspiration Process

Assess

• Meet with your leadership team to determine your marketing goals and objectives
  
• Conduct in-depth primary or secondary research of your current customers and/or potential customers for insights and learnings
• Complete a marketing analysis including a review of your current marketing efforts
  
• Examine market forces, competitive position, and current performance

Advise

• Report on observations made from the assessment phase
• Outline recommended marketing strategies to achieve your goals and objectives
  
• Identify strengths/weaknesses and opportunities/threats with the goal of identifying key issues that drive performance (SWOT analysis)

Develop

• Create your customized marketing plan outlining specific strategic objectives
• Identify marketing tactics to accomplish the objectives of your marketing plan
• Construct a marketing budget for the tactical marketing strategy

Apply

• Implement your marketing plan and tactics
  
• Manage the tactical development process

Monitor

• Supply timely updates on marketing plans, budgets, and tactics
  

• Ensure the marketing plan and the tactical marketing strategy are producing desired levels of performance with respect to market share, sales revenue, and profitability

Strategic Marketing Services

• Strategic Marketing Plans
  
• Marketing Campaigns
  
• Strategic Planning
  
• Customer Experience
  
• Competitive Analysis
  
• Positioning and Messaging
  
• Marketing Communications Planning
  
• Business Development Coaching & Mentoring
  
• Brainstorming and Discovery Sessions
  
• Customer and Community Focus Groups
  
• Market Research
  

Branding Services

• Brand Development
  
• Brand Audits
  
• Company and Product Naming
  

Public Relations Services

• Strategy/Planning
  
• Publicity
  
• Community Relations
  
• Professional Relations
  
• Shareholder, Community and Public Relations
  
• Proactive Editorial Outreach
  
• News Release Development
  
• Customer Testimonial and Case Study Development
  
• Product Review Management
  
• Event and Trade Show Support
  
• Media Training and Speaking Opportunities
  
• Awards Management